We won't talk about the text on buttons or argue about headlines. Instead, we'll try to analyze current trends and look into the future.

Let's talk about AI-Native competencies and why they are necessary for UX editors and designers, discuss responsibility for results and slight imperfections that help create a unique tone of voice.

This meetup is for those who have already faced tasks with no easy answers:

• work with texts in complex or non-standard products
• write or edit in a non-native language
• use AI and automation in their work
• make decisions where the cost of error is high

The meetup is suitable for:

• UX editors
• Product designers
• Product managers
• Localizers
• Content leads
• And anyone who works with product communication and wants to understand how to keep up with trends

Спикеры

Ира Моторина, Сo-Founder ohmypromopt.com и Head of AI, UX & Trigger Comms в Туту

Тема — Несовершенство и эмоции. Как делать человечно

Оля Побегуц, тим лид b2c-редакции в Альфа Банке

Тема: Как UX-редактору стать AI-Native?

Никита Чернов, ex-Principal UX Writer & Content Designer в Data-Driven Lab, ex-Yandex

Тема: Как я вижу макет, который приносит мне дизайнер: исповедь UX-райтера

Владислав Кроха, шеф-редактор в Сбере и Далее. Развиваю редакцию sberbank.ru, помогаю разрабатывать ИИ-инструменты

Тема: Спецалист по текстам контексту: чем занимается редактор в команде ИИ-продукта