AUDIENCE. BUSINESS. New direction for entrepreneurs developing business in Serbia or looking to European market. Regular meetings for small businesses: exchange experience, analyze cases, search solutions. Goal: open conversations with specialists on rules, legal nuances, environment. First meeting: First steps in starting a business in Serbia. Speaker: Tatjana Vucenović, certified economist with 30 years experience, 14 years managing own company, financial consultant. Topics: starting/developing business in Serbia, legal/tax nuances, business mentality, typical mistakes/pitfalls, scalability to Europe. Live discussion with open questions.