GroundUP Music Festival founded in 2017 by Paul Lehr and Michael League (Snarky Puppy). Eclectic mix of genres at Miami Beach Bandshell, artist-centric with diverse lineup defying genres. Emphasizes diversity in genre, style, geography, culture, race, age, gender. Draws crowd from 50 states and 55+ countries. Immersive experience with oceanfront workshops. All ages.