Konverents brings together service design, design thinking, and marketing perspectives. Focus is on moving from user needs to real solutions, with marketing helping reach the right people and amplify impact. In competitive digital environments, integrated services and communication drive adoption, growth, and long-term value. Emphasizes synergy between design and marketing for stronger customer experiences. Format: in-person + livestream. Detailed agenda and speakers announced in March. Participants gain clear understanding of holistic customer experiences, practical tools for services and communication, networking with practitioners, and insights on skills needed at service-digital marketing intersection. Suitable for design/UX/digital marketing specialists, leaders in services/products/innovation/customer experience (private/public sector), marketing/comms practitioners, agencies/consultants, students/faculty/researchers interested in design-marketing overlap. On-site ticket includes coffee breaks and lunch. Early bird until 26.04.2026. Part of Tartu Ülikooli Pärnu kolledži 30th anniversary, linking international marketing day (27.05.2026) and service design day (01.06.2026).