Product giveaways won’t be the only thing making you shout “Boy howdy!” during SXSW. Resurrected rock magazine CREEM and Jack White’s Third Man Records have united once again at the festival to throw a rockin’ two-day unofficial showcase at the 13th Floor. The free event is 21+ and only requires an RSVP. Local chaos commanders Die Spitz and psych rock rippers Frankie and the Witch Fingers top Thursday’s bill, while Aussie post-punk outfit Coldwave and Brooklyn’s TVOD lead Friday. – Catalina Perez