SH35 and Luchini Group present — RA The Rugged Man R.A. The Rugged Man has achieved almost mythical status in hip-hop circles over time. His career spans decades, and he has tried to play many roles. He has been the new star on the rise, been frozen out of the industry and forgotten, become a cult figure in the underground, had success as an independent artist – and is today one of the most respected in the game.