Basic LinkedIn training for entrepreneurs led by Katrin Pärn-Reiser. Participants gain confidence in platform use and foundation for independent personal branding development. Interactive two-way communication with questions and discussions. Held in Estonian, lasts about 2.5 hours, slides in English, no materials distributed. Topics include: LinkedIn's essence, myths, content logic, Estonian users, features, personal vs company feeds; strategic choices for presence before posting; profile improvements for visibility without ad budget; building strategic feed and network importance.