FMCG masterclass on Lični Brending: deep dive led by Lazar Džamić, a marketing and cultural branding expert.

Explores personal branding beyond superficial social media promotion, unpacking deeper layers for better personal ambassadorship and executive presence.

Key topics: • Definition of 'brand' and what we build/communicate. • 4 'stages' (bine) for projecting our brand. • Overcoming 10 common 'success barriers' (zabrane na uspeh). • Positioning archetypes and communication styles. • Key skills, channels, tactics for 'mental presence'. • Measuring success.

Target audience: Employees, leaders, entrepreneurs, experts, bloggers, podcasters, influencers in organizations or industries.

Top reasons: Realistic, tested strategies; unique mix of personal story, therapy, coaching, marketing; private exercises; myth-busting; networking.

Agenda:

• Intro: Brand definition, 4 stages, personal attributes exercise.
• Self-understanding: Success barriers, cognitive distortions exercise. Coffee break.
• Perception management: Jagged profile, communication styles, archetypes exercises. Lunch break.
• Brand mantra exercise.
• Symbolic communication (verbal/non-verbal) brainstorming. Coffee break.
• Finding audiences, digital channels, visibility tactics, measurement. Discussion & Q&A.

Lecturer: Renowned branding/comms expert, ex-Google ZOO team lead, agency director, journalist, author, trainer for PwC, Atlantic Grupa, Delta, L’Oreal, Adidas, etc.